THE MOST OPTIONS. THE MOST SHADES.
The most natural-looking results.
The most diverse range of naturally calibrated shades
Smart formulas & simple applicators do the job right
100% focused on advanced, easy grey care
Most patents for formulation & application technology
Tried. Tested. Trusted.
By millions of men.
“Super easy to mix & apply. Color & softness… is perfect.”
“Great product! No mixing. No mess! Allows me to target the areas I want to achieve the look I want.”
“One use… and the clock has turned back 10 years!”
“Was paying a stylist $55 and spending 2 hours to get identical results.”